About
Vince Cacace is a founder, technologist, and digital innovation leader recognized for his pioneering work in augmented reality, e-commerce, and immersive advertising. He is the Founder and former CEO of Vertebrae, a Santa Monica–based AR commerce platform that helped brands and retailers use the smartphone camera to tell stories, showcase products, and drive conversion through interactive 3D and AR experiences.
Under Vince’s leadership, Vertebrae became one of the most advanced AR commerce technologies in the market, powering experiences for global brands across fashion, beauty, and retail. His vision for immersive, camera-first shopping positioned Vertebrae at the center of a new wave of consumer engagement, blending storytelling and technology to transform how people connect with products.
A recognized voice in digital marketing and AR/VR innovation, Vince was named to Forbes’ 30 Under 30 in 2017 and has worked closely with the Interactive Advertising Bureau (IAB) to establish AR/VR ad standards and best practices. He also serves as a board member for Whoopi’s Virtual Field Trip, supporting creative education through technology.
Today, Vince advises founders and brands navigating growth, product-market fit, and strategic exits within frontier technologies. His deep experience in AR/VR, retail innovation, and go-to-market strategy makes him a valuable partner for entrepreneurs looking to position their business at the cutting edge of digital transformation.
“I love helping founders think about how emerging technologies can reshape their industries. Building and exiting Vertebrae taught me how to translate innovation into enterprise value, and now I get to help others do the same.”
Schedule a call with an Exitwise advisor to learn more about engaging Vince to Maximize Your Exit™.
Previous Exits
Vertebrae to Snap Inc.
Valuation: 8-Figures
Snap Inc., the parent company of Snapchat, acquired Vertebrae, the augmented reality e-commerce platform founded by Vince Cacace. Vertebrae’s technology allows retailers to create and manage 3D and AR versions of their products for immersive shopping experiences. The acquisition strengthened Snap’s AR commerce capabilities, aligning with its vision to make the camera the next generation of shopping infrastructure. The deal marked a major milestone for Vince and his team, solidifying Vertebrae as a key innovator in the future of retail and digital advertising.
Media & Education
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