About
Todd Sullivan is a serial tech entrepreneur and former professional hockey player who has built and sold four companies. Today, he leads Exitwise.com, an M&A advisory platform that helps business owners assemble elite, industry-specific teams of investment bankers, Exited Founders, and deal experts to maximize the value of their exit.
Todd’s entrepreneurial track record includes co-founding CrowdZone, which was acquired by CBS Local, and co-founding Betterfly, which was acquired by Microsoft through a merger with TakeLessons. Both M&A transactions are proof of Todd's ability to build high-growth consumer technology and integrate it into major media and software ecosystems.
After selling his last ecommerce company, SpiritShop.com, in 2015, Todd shifted his focus to educating founders on the M&A process and guiding them through the most important transaction of their lives. As CEO and Managing Partner of Exitwise, Todd advises founders in SaaS, eCommerce, SportsTech, FinTech, and more by helping them strengthen financial integrity, unlock value, build strategic partnerships, position for premium exit values, and assemble world-class M&A advisory teams.
A Yale graduate with an MBA from the University of Michigan Ross School of Business, Todd brings a founder-first mindset to every conversation.
“I’ve been the founder sitting across the table, selling the company I built. My mission is to remove the uncertainty founders feel and ensure they walk away with a life-changing exit, professionally, personally, and financially.”
Schedule a call with an Exitwise advisor to learn more about engaging Todd to help - Maximize Your Exit™.
Previous Exits
Crowdzone Acquired by CBS Local
Valuation: 7 Figures
Todd Sullivan co-founded Crowdzone, a social networking platform that created a dedicated community and fan engagement solution primarily for sports venues. The company was acquired by CBS Local. This transaction was driven by CBS's need to integrate modern real time social features and a dedicated fan-base platform directly into its mobile and media offerings, demonstrating Todd's ability to build software that is highly strategic to large media conglomerates.
Betterfly Acquired by Microsoft (via TakeLessons)
Valuation: 7 Figures
Todd Sullivan was co-founder of Betterfly, a digital education, consumer focused platform. Betterfly was eventual acquired by Microsoft after a merger woth TakeLessons. This exit cemented Todd's expertise in building a successful, scalable consumer product that could be integrated into the consumer or commerce division of a major technology company, highlighting high value in platform integration and consumer adoption.
SpiritShop Acquired by MyLocker
Valuation: 7 Figures
SpiritShop was an online custom apparel and gear company that served over 100,000 schools.
SHOCKZ Acquired by Amer Sports
Valuation: 6 Figures
Early in his career, Todd co-founded SHOCKZ, an inline skate suspension system based on technology he invented as a professional roller hockey player. After licensing the technology, the company was ultimately sold to the Amer Group (parent company of Oxygen, Atomic and Wilson).
Media & Education
The Story of Exitwise
M&A Super Powers: Cashing Out
Controlling Your Exit
How Exited Works
Hire an Exited Founder to serve as an advisor on your M&A team to enhance market credibility, open doors to more buyers, and create an industry insider’s advantage when selling your business.
Schedule a FREE call with an Exitwise M&A Advisor to qualify your business.
Exitwise will schedule interviews with your top Exited Founders to answer any questions and help make your selection.
Review and sign our Exited Founder contractor agreement to add your Exited Founder to your M&A team.
Services & Fees
Every Exited Founder engagement is designed around your unique goals and the needs of your company. Fees can vary, but most often include either an hourly rate, a success-based fee, or a blend of both—depending on how involved your Exited Founder will be in your process.
After your initial discovery call with an Exitwise M&A advisor, you’ll get a detailed breakdown of the Exited Founder engagement options. We’ll talk through each option to make sure everything feels fair, transparent, and aligned before you decide to move forward.
Increase in Sales Price
Increase in Number of Offers
Increase Transaction
Success Rate
Accelerated Time to Exit
Exited Founder Benefits
This Exited Founder offers personal M&A experience and deep professional networks in their respective industries to help you Maximize Your Exit.™
How to Engage This Exited Founder
Every Exited Founder’s goal is to make sure you create the exit you deserve. Engaging is easy!
Schedule a
Free Call
Exited Founder Interview
Hire Your
Exited Founder
Frequently Asked Questions
What is an Exited Founder?
Why should I hire an Exited Founder to sell my business?
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