About
Selene Casabal-Cruz is a strategic product leader, growth advisor, and former founder with deep experience launching and scaling commerce, creator, and retail technology platforms. She cofounded Showcast and Re:store, building businesses at the intersection of content, commerce, and real-world retail.
At Showcast, she led efforts to enable creators and social sellers to monetize live, video-based commerce experiences. At Re:store, she built infrastructure and services to help digital-first brands manage physical distribution, inventory insights, and experiential retail activation.
Selene works today with founders in e-commerce, live commerce, creator platforms, and retail innovation—helping them sharpen product-market fit, scale sustainably, and become acquisition targets.
“I believe the best exits are born when you build with empathy, embed creator economies into commerce, and let product lead with purpose.”
Schedule a call with an Exitwise advisor to learn more about engaging Selene to Maximize Your Exit™.
Previous Exits
Re:store & Showcast to Popshop Live
Valuation: Undisclosed
Selene’s companies Re:store and Showcast were acquired or merged into Popshop Live, the live-commerce marketplace. Re:store (previously acquired by b8ta) and Showcast’s live video commerce capabilities became foundational parts of Popshop Live’s platform expansion and enablement of creators and brands to sell live in real time.
Media & Education
How Exited Works
Hire an Exited Founder to serve as an advisor on your M&A team to enhance market credibility, open doors to more buyers, and create an industry insider’s advantage when selling your business.
Schedule a FREE call with an Exitwise M&A Advisor to qualify your business.
Exitwise will schedule interviews with your top Exited Founders to answer any questions and help make your selection.
Review and sign our Exited Founder contractor agreement to add your Exited Founder to your M&A team.
Services & Fees
Every Exited Founder engagement is designed around your unique goals and the needs of your company. Fees can vary, but most often include either an hourly rate, a success-based fee, or a blend of both—depending on how involved your Exited Founder will be in your process.
After your initial discovery call with an Exitwise M&A advisor, you’ll get a detailed breakdown of the Exited Founder engagement options. We’ll talk through each option to make sure everything feels fair, transparent, and aligned before you decide to move forward.
