About
Raad Mobrem is an entrepreneur, product leader, and advisor recognized for his expertise in SaaS, workflow automation, and business management software. He is the former co-founder and CEO of Lettuce, an inventory and order management platform built to simplify operations for small and medium-sized businesses.
Under Raad’s leadership, Lettuce grew into a powerful all-in-one solution that streamlined every step of the sales and fulfillment process—from orders and inventory to accounting and shipping—into a single, intuitive platform. The company quickly gained traction among SMBs seeking efficiency and visibility across their operations, attracting the attention of major industry players.
Following Lettuce’s acquisition by Intuit for $30 million, Raad helped lead the development of the new QuickBooks Online, integrating Lettuce’s technology and product principles into one of the most widely used financial platforms in the world.
Most recently, Raad founded Intro.co, a platform that connects people with world-class experts through personal, one-on-one video calls, extending his passion for helping entrepreneurs and professionals access transformative guidance.
Today, Raad works with founders and teams to help them streamline systems, scale efficiently, and prepare their companies for successful exits. His background in SaaS development, product innovation, and acquisition integration makes him a powerful partner for growth-stage businesses ready to level up.
“I’m driven by solving problems that make people’s work and lives easier. Building and exiting Lettuce showed me what it takes to turn operational pain points into scalable, valuable solutions—and now I love helping other founders do the same.”
Schedule a call with an Exitwise advisor to learn more about engaging Raad to Maximize Your Exit™.
Previous Exits
Lettuce to Intuit
Valuation: $30 Million
Intuit acquired Lettuce, the order and inventory management platform founded by Raad Mobrem, to enhance its suite of small business solutions. Lettuce’s technology automated order processing, inventory tracking, accounting, and shipping, enabling small businesses to run operations with a single click. Following the acquisition, Raad joined Intuit to help lead the creation of the new QuickBooks Online, bringing Lettuce’s simplicity and efficiency to millions of small business owners worldwide.
Media & Education
How Exited Works
Hire an Exited Founder to serve as an advisor on your M&A team to enhance market credibility, open doors to more buyers, and create an industry insider’s advantage when selling your business.
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Every Exited Founder engagement is designed around your unique goals and the needs of your company. Fees can vary, but most often include either an hourly rate, a success-based fee, or a blend of both—depending on how involved your Exited Founder will be in your process.
After your initial discovery call with an Exitwise M&A advisor, you’ll get a detailed breakdown of the Exited Founder engagement options. We’ll talk through each option to make sure everything feels fair, transparent, and aligned before you decide to move forward.
