About
Peter Corbett is a founder, creative technologist, and digital agency builder with a deep passion for blending technology, storytelling, and brand experience. He founded iStrategyLabs in 2007, starting from a small team and growing it into a respected digital innovation agency known for merging data, interactivity, and experiential campaigns.
Over the years, Peter led iStrategyLabs through rapid growth—taking on larger clients, building a creative culture, and pushing boundaries in real-time marketing and content-backed experiences. His leadership matured the business operationally, making it acquisition-ready while maintaining a sense of experimentation and agility.
Today, Peter advises creative founders and agencies on growth, positioning for acquisition, and scaling creative-technology hybrids. His understanding of agency economics, culture, and buyer expectations offers a rare bridge between creativity and corporate acquisition dynamics.
“I’ve always believed that the best work comes when strategy, tech, and culture are aligned. Exiting doesn’t mean giving up control — it means giving your mission a bigger stage."
Schedule a call with an Exitwise advisor to learn more about engaging Peter to Maximize Your Exit™.
Previous Exits
iStrategyLabs to WPP / J. Walter Thompson
Valuation: Undisclosed
In 2016, iStrategyLabs, the digital innovation agency founded by Peter Corbett, was acquired by J. Walter Thompson (a WPP agency). The acquisition gave iStrategyLabs access to global scale, client networks, and infrastructure while allowing the team to push its creative-technology edge within a larger agency ecosystem. Peter and the team had previously turned down multiple offers and strategically chose WPP as a partner to take their ambitions further.
Media & Education
How Exited Works
Hire an Exited Founder to serve as an advisor on your M&A team to enhance market credibility, open doors to more buyers, and create an industry insider’s advantage when selling your business.
Schedule a FREE call with an Exitwise M&A Advisor to qualify your business.
Exitwise will schedule interviews with your top Exited Founders to answer any questions and help make your selection.
Review and sign our Exited Founder contractor agreement to add your Exited Founder to your M&A team.
Services & Fees
Every Exited Founder engagement is designed around your unique goals and the needs of your company. Fees can vary, but most often include either an hourly rate, a success-based fee, or a blend of both—depending on how involved your Exited Founder will be in your process.
After your initial discovery call with an Exitwise M&A advisor, you’ll get a detailed breakdown of the Exited Founder engagement options. We’ll talk through each option to make sure everything feels fair, transparent, and aligned before you decide to move forward.
Increase in Sales Price
Increase in Number of Offers
Increase Transaction
Success Rate
Accelerated Time to Exit
Exited Founder Benefits
This Exited Founder offers personal M&A experience and deep professional networks in their respective industries to help you Maximize Your Exit.™
How to Engage This Exited Founder
Every Exited Founder’s goal is to make sure you create the exit you deserve. Engaging is easy!
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