About
Matt Matros is a prolific founder and consumer-brand builder with an exceptional track record in creating, scaling, and exiting businesses in the food and beverage category. He launched his first chain in 2009 and went on to co-found LIMITLESS®, a caffeinated sparkling water company that captured national distribution and consumer attention. In January 2020 he sold LIMITLESS to Keurig Dr Pepper (KDP) after rapidly scaling the brand from startup to deal-ready status.
Matt is focused today on helping other founders who are building brands with ambition, discipline, and the intent to exit. He brings real operational grit, brand marketing insight, and acquisition experience that entrepreneurs can directly leverage.
“I built LIMITLESS to challenge conventions and prove that a great brand starts with solving a real-customer problem and scaling thoughtfully. Now I love coaching founders so they can turn what they’ve built into what buyers want.”
Schedule a call with an Exitwise advisor to learn more about engaging Matt to Maximize Your Exit™
Previous Exits
LIMITLESS sold to Keurig Dr Pepper
Valuation: Undisclosed
In January 2020, Keurig Dr Pepper acquired LIMITLESS® Sparkling Water, the beverage company founded by Matt Matros. The transaction followed the brand’s national rollout and rapid growth, positioning it for a strategic exit into one of the largest beverage portfolios in the U.S. The acquisition provided the acquiring company with a meaningful entrant into the functional sparkling water category and rewarded Matt’s team for building a scalable direct-to-consumer and retail brand.
Media & Education
How Exited Works
Hire an Exited Founder to serve as an advisor on your M&A team to enhance market credibility, open doors to more buyers, and create an industry insider’s advantage when selling your business.
Schedule a FREE call with an Exitwise M&A Advisor to qualify your business.
Exitwise will schedule interviews with your top Exited Founders to answer any questions and help make your selection.
Review and sign our Exited Founder contractor agreement to add your Exited Founder to your M&A team.
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Every Exited Founder engagement is designed around your unique goals and the needs of your company. Fees can vary, but most often include either an hourly rate, a success-based fee, or a blend of both—depending on how involved your Exited Founder will be in your process.
After your initial discovery call with an Exitwise M&A advisor, you’ll get a detailed breakdown of the Exited Founder engagement options. We’ll talk through each option to make sure everything feels fair, transparent, and aligned before you decide to move forward.
Increase in Sales Price
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Increase Transaction
Success Rate
Accelerated Time to Exit
Exited Founder Benefits
This Exited Founder offers personal M&A experience and deep professional networks in their respective industries to help you Maximize Your Exit.™
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