About
Josh Gershonowicz is an advertising and marketing entrepreneur, brand strategist, and real estate investor best known for founding Rebuild, an independent agency in Detroit that he scaled over fifteen years and led to a successful acquisition by Hart in 2025.
Josh co founded Rebuild in 2012 after identifying a significant void in the creative strategy required for modern, connective brand campaigns. He grew the agency into a digital powerhouse with deep expertise in healthcare, travel, food and beverage, and economic development. Based in the Milwaukee Junction neighborhood, Rebuild became a symbol of Detroit’s revitalization and a key partner for middle market brands seeking transformational growth.
Today, Josh is the founder of ShortList, an AI powered matchmaking platform designed to help brands and procurement teams find and hire the right marketing agencies faster and at a lower cost. In addition to his work in the marketing sector, Josh is an active investor in distressed and value add real estate, focusing on uncovering overlooked opportunities and creating long term value for investors and communities alike.
“Building a business is an exercise in focus, but exiting a business is an exercise in clarity. I am passionate about helping founders navigate the complexities of high stakes transitions, ensuring they translate years of hard work into a legacy that is both strategic and rewarding.”
Schedule a call with an Exitwise advisor to learn more about engaging Josh to Maximize Your Exit™.
Previous Exits
Rebuild sold to Hart
Valuation: Undisclosed (acquired 2025)
Rebuild, a Detroit based independent agency specializing in digital expertise and creative strategy, was acquired by Hart, a leading full service brand transformation agency. The transaction was a strategic move to bridge the gap between boutique firms and massive holding companies, allowing Hart to expand its footprint into the Detroit market. The acquisition secured Hart a team of specialized talent and enhanced its ability to deliver omnichannel experiences for middle market brands.
Prepare to Exit
Ready to sell in 1–3 years? Work with an Exited Founder who knows exactly what buyers look for and who will help you value, position, and prepare your business to maximize your exit.
FEES START AT:
$500 / hour (or)
$10,000 / month
Sell Your Company
Selling your business is one of the most important transactions of your life. An Exited Founder works alongside you and your M&A team throughout the entire process, bringing buyer relationships, strategic insights, and a mentor who has walked in your shoes.
FEES START AT:
1% Success Fee
(only pay when you sell your business)
How It Works
MEET YOUR TOP MATCHES.
Interview a short list of recommended Exited Founders to find the best fit for your business.
ENGAGE ON YOUR TERMS.
Work with your chosen Exited Founder hourly, monthly, or as an M&A advisor.
Give us a call to learn how helpful an Exited Founder can be when selling your business.
Todd Sullivan
CEO, Exitwise
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Exited Founder Benefits
This Exited Founder offers personal M&A experience and deep professional networks in their respective industries to help you Maximize Your Exit.™
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