About

Jill Sherman is a founder-operator and growth executive best known for co-founding Modalyst, a dropshipping marketplace and automation platform for e-commerce merchants. Launched in 2012, Modalyst enabled online retailers to connect with vetted suppliers, sync inventory and pricing, and operate seamless fulfillment systems.

Over the years Jill scaled Modalyst into one of the most widely adopted apps in the Wix.com Ltd. App Market, building deep product, merchant, and partner expertise. Today Jill works with founders in commerce technology, retail enablement, and marketplace growth, helping them design scalable platforms, align operations, and prepare for high-value exits.

“I built Modalyst to remove friction for merchants and help brands scale smartly. Now I’m passionate about guiding other founders to build systems that deliver real value and become targets of strategic acquisitions."

Schedule a call with an Exitwise advisor to learn more about engaging Jill to Maximize Your Exit™

Previous Exits

Modalyst sold to Wix.com Ltd.

Valuation: Undisclosed

In June 2021 Wix acquired Modalyst to provide its own supplier marketplace and native dropshipping solution for its e-commerce merchants. The acquisition enabled Wix to directly integrate supplier-connectivity and fulfillment tools into its platform, while rewarding Jill’s team for scaling a best-in-class merchant ecosystem.

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Hire an Exited Founder to serve as an advisor on your M&A team to enhance market credibility, open doors to more buyers, and create an industry insider’s advantage when selling your business.

28%

Increase in Sales Price

20%

Increase in Number of Offers

33%

Increase Transaction
Success Rate

15%

Accelerated Time to Exit

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