About
Jason Meltzer is a pet-technology entrepreneur and brand builder who co-founded Wag!, a platform connecting pet owners with dog walkers, trainers, and other caregiving services. He led the company through expansion, product development, branding, and investor relations, positioning Wag! as one of the most recognized names in pet tech.
Today, Jason advises founders in consumer, marketplace, and pet-care spaces on growth, storytelling, and exit strategy.
“I believe in building services that people love and pets benefit from — combining consumer experience with operational rigor to create real value.”
Schedule a call with an Exitwise advisor to learn more about engaging Jason to Maximize Your Exit™.
Previous Exits
Wag! sold to Public / Nasdaq Listing
Exit Value: ~$350 million (via SPAC)
In 2022, Wag! completed a SPAC merger with CHW Acquisition Corp, resulting in a public listing on Nasdaq under the ticker PET. The transaction valued the company at approximately $350 million.
Basepaws sold to Zoetis
Exit Value: $75 Million
As an early strategic advisor to Basepaws, Jason supported the company’s positioning within the pet genomics space—helping guide partnerships and market strategy ahead of its $75 million acquisition by Zoetis, the world’s largest animal health company. The deal expanded Zoetis’ precision and preventive pet health portfolio while validating Basepaws’ leadership in pet DNA testing and data-driven wellness.
YuMove sold to Vetnique
Exit Value: Undisclosed
While consulting with YuMove, Jason advised the company through a period of strategic growth and business development that led to its acquisition by Vetnique Labs, a veterinary-led health company. The acquisition expanded Vetnique’s reach into joint health and mobility supplements, strengthening its global pet wellness footprint.
Media & Education
How Exited Works
Hire an Exited Founder to serve as an advisor on your M&A team to enhance market credibility, open doors to more buyers, and create an industry insider’s advantage when selling your business.
Schedule a FREE call with an Exitwise M&A Advisor to qualify your business.
Exitwise will schedule interviews with your top Exited Founders to answer any questions and help make your selection.
Review and sign our Exited Founder contractor agreement to add your Exited Founder to your M&A team.
Services & Fees
Every Exited Founder engagement is designed around your unique goals and the needs of your company. Fees can vary, but most often include either an hourly rate, a success-based fee, or a blend of both—depending on how involved your Exited Founder will be in your process.
After your initial discovery call with an Exitwise M&A advisor, you’ll get a detailed breakdown of the Exited Founder engagement options. We’ll talk through each option to make sure everything feels fair, transparent, and aligned before you decide to move forward.
