Jason Bornhorst
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About
Jason Bornhorst is a serial entrepreneur, product visionary, and technologist known for building and exiting high growth software companies in complex, regulated markets like travel, healthcare, and fintech.
His entrepreneurial journey began with Mobil33t (which created the DoGood app) selling its intellectual property to Tonic in 2010. Shortly thereafter, his work on Mobiata, a developer of top grossing travel apps like FlightTrack, led to its acquisition by Expedia in 2010. He then co-founded Patient IO, a care coordination platform focused on patient engagement, leading it to an acquisition by athenahealth in 2016. Most recently, Jason co-founded and led First Dollar, a consumer health fintech company, to a successful exit.
Jason's expertise lies in leveraging superior user experience and software design to simplify complex backend problems in traditionally analog industries. He possesses a rare combination of product engineering fluency and strategic market vision.
Today, Jason works with founders in B2B software, digital health, and fintech—helping them transition from product market fit to defensible scale, navigate complex regulatory landscapes, and execute high value strategic exits.
“I believe the greatest value is unlocked when you apply beautiful software to ugly industry problems. My journey has taught me how to translate complex mobile and health solutions into scalable systems that strategic buyers simply must have.”
Schedule a call with an Exitwise advisor to learn more about engaging Jason to Maximize Your Exit™.
Previous Exits
Mobiata sold to Expedia
Valuation: Undisclosed (Acquired 2010)
Mobiata, a developer of best selling consumer travel applications including FlightTrack, was acquired by the global travel eCommerce giant Expedia in 2010. The transaction provided Expedia with critical mobile design talent and immediate market leadership in the rapidly accelerating consumer mobile app space.
Mobil33t sold app IP to Tonic
Valuation: Undisclosed (Acquired 2010)
Mobil33t, a student run company co-founded by Jason Bornhorst, developed the DoGood iPhone application. In 2010, the application's intellectual property was acquired by Tonic, a digital media company focused on promoting positive news and social impact. This early exit provided a foundational lesson in creating viral, sticky mobile applications and successfully commercializing unique consumer IP.
Patient IO sold to athenahealth
Valuation: Undisclosed (Acquired 2016)
Patient IO, a care coordination platform providing digital engagement tools for patients and providers, was acquired by the major healthcare IT company athenahealth in 2016. The acquisition was executed to accelerate athenahealth's shift into value based care delivery and population health management, integrating Patient IO's mobile first functionality into its core provider services.
First Dollar sold to Inspira Financial
Valuation: Undisclosed (Acquired 2025)
First Dollar, a fintech platform focused on simplifying and improving Health Savings Accounts HSAs and other consumer directed health benefits, was acquired by Inspira Financial in 2025. This exit represented a successful realization of value in the burgeoning health fintech sector and provided the acquirer with a modern, consumer centric platform to upgrade its benefits administration services.
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