About

Eddie Geller is a high-performance operator and CEO with a three-decade track record of scaling enterprises across private, public, and strategic markets. As the Co-Founder and CEO of Tinybeans, Eddie led the family-focused social platform for nearly a decade, orchestrating its global expansion into the US and its Initial Public Offering (IPO) on the ASX in 2017. Prior to Tinybeans, Eddie founded Unique World, a software and consulting firm he scaled to 100 people and $15M in revenue with 22% EBITDA before its strategic acquisition by the global engineering giant Jacobs (NYSE: J).

Today, Eddie is the Founder and CEO of SKOR, a performance analytics platform that identifies "Profit Leaks" by translating team dysfunction into specific dollar figures. Based in New York and active in YPO, Eddie advises high-growth leadership teams on how to stop guessing and start measuring the culture-to-profit connection.

“I help founders move from gut-feel leadership to data-backed performance metrics, ensuring their teams are an asset, not a liability, when they hit the M&A market.”

Schedule a call with an Exitwise advisor to learn more about engaging Eddie to Maximize Your Exit™.

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Previous Exits

Unique World | Strategic Acquisition by Jacobs (NYSE: J)

Valuation: Undisclosed (Exited 2011)

Eddie founded Unique World in 1999 as a software and consulting firm specializing in enterprise collaboration. Over 12 years, he professionalized the operation into an Inc. 5000-level powerhouse with 100 employees and consistent 22% EBITDA margins. The business was strategically acquired by Jacobs Engineering Group, one of the largest technical professional services firms in the world, to serve as their core IT and knowledge management arm in the APAC region.

Tinybeans (ASX: TNY) | Initial Public Offering (IPO)

Market Cap: Multi-Million (Listed 2017)

As the Co-Founder and CEO of Tinybeans, Eddie navigated the complex transition from a private startup to a publicly traded entity. After growing the user base to millions of parents across the US and Australia, he led the company’s IPO on the Australian Securities Exchange (ASX). This exit provided the liquidity and capital structure needed to acquire the US media giant Red Tricycle and cement Tinybeans as a global leader in family-focused technology.

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Todd Sullivan
CEO, Exitwise

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Hire an Exited Founder to serve as an advisor on your M&A team to enhance market credibility, open doors to more buyers, and create an industry insider’s advantage when selling your business.

28%

Increase in Sales Price

20%

Increase in Number of Offers

33%

Increase Transaction
Success Rate

15%

Accelerated Time to Exit

Exited Founder Benefits

This Exited Founder offers personal M&A experience and deep professional networks in their respective industries to help you Maximize Your Exit.™

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Buyer Network

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Executive Team

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Exited Founder Interview

The Exit Founder Interview is a no-pressure, high-value conversation between you and the Exited Founder to explore how helpful he or she can be for you. It’s an opportunity to ensure there’s chemistry, clarity, and alignment and to start imagining what’s possible with the right partner by your side.

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Exited Founder

You'll receive a simple onboarding form and fee agreement so you and your Exited Founder can hit the ground running. ExitWise will stay involved as a strategic resource to guide your Exited Founder partnership and help you assemble the rest of your M&A team. Our goal is simple: to help you create the exit you deserve.

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