Eddie Geller is a high-performance operator and CEO with a three-decade track record of scaling enterprises across private, public, and strategic markets. As the Co-Founder and CEO of Tinybeans, Eddie led the family-focused social platform for nearly a decade, orchestrating its global expansion into the US and its Initial Public Offering (IPO) on the ASX in 2017. Prior to Tinybeans, Eddie founded Unique World, a software and consulting firm he scaled to 100 people and $15M in revenue with 22% EBITDA before its strategic acquisition by the global engineering giant Jacobs (NYSE: J).
Today, Eddie is the Founder and CEO of SKOR, a performance analytics platform that identifies "Profit Leaks" by translating team dysfunction into specific dollar figures. Based in New York and active in YPO, Eddie advises high-growth leadership teams on how to stop guessing and start measuring the culture-to-profit connection.
“I help founders move from gut-feel leadership to data-backed performance metrics, ensuring their teams are an asset, not a liability, when they hit the M&A market.”
Schedule a call with an Exitwise advisor to learn more about engaging Eddie to Maximize Your Exit™.
Eddie founded Unique World in 1999 as a software and consulting firm specializing in enterprise collaboration. Over 12 years, he professionalized the operation into an Inc. 5000-level powerhouse with 100 employees and consistent 22% EBITDA margins. The business was strategically acquired by Jacobs Engineering Group, one of the largest technical professional services firms in the world, to serve as their core IT and knowledge management arm in the APAC region.
As the Co-Founder and CEO of Tinybeans, Eddie navigated the complex transition from a private startup to a publicly traded entity. After growing the user base to millions of parents across the US and Australia, he led the company’s IPO on the Australian Securities Exchange (ASX). This exit provided the liquidity and capital structure needed to acquire the US media giant Red Tricycle and cement Tinybeans as a global leader in family-focused technology.

Give us a call to learn how helpful an Exited Founder can be when selling your business.
Todd Sullivan
CEO, Exitwise
Increase in Sales Price
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Accelerated Time to Exit
This Exited Founder offers personal M&A experience and deep professional networks in their respective industries to help you Maximize Your Exit.™
Every Exited Founder’s goal is to make sure you create the exit you deserve. Engaging is easy!
An Exited Founder is an entrepreneur who has founded or cofounded a company and successfully exited his or her company through an IPO, M&A transaction, recapitalization or secondary share transaction. Exited Founders have joined ExitWise to help their fellow founders maximize their exits.
An Exited Founder brings expertise in building a company, M&A deal-making, a network of potential buyers, and experience navigating complex financial, legal and employment issues. An exited founder can not only be a great personal mentor during your exit process but can also help maximize your company's sale price, reduce risks, and ensure a smoother transaction.
Exited Founders typically offer:
- M&A education Founder Mentorship
- Business valuation advice
- Access to top M&A experts to build your M&A team
- Incredible personal networks with strategic investors and buyers in their industry
- Negotiation skills with potential buyers
- Deal structuring and transaction experience
- Advise on Coordination of legal, financial, and tax professionals
- Assistance with due diligence
- Advice on major personal and professional decisions throughout the M&A process
Our Exited Founders have free access to Exitwise valuation services and have visibility into private transaction data in their industry. Exited founders assist investment bankers that use various methods, such as comparable company analysis, discounted cash flow analysis, and market trends, to assess the value of your business. Exited Founded can also factor in your industry dynamics and your growth potential to help negotiate an optimal sale price on your behalf.
Industry experience: Ensure they have exited a business in your sector.
Track record: Ask about their personal exits and how they have helped other business owners with M&A.
Network: A strong personal and professional network of potential buyers is key.
Communication: Choose someone you can trust and communicate with easily.
Industry Stature: Exited founders bring different levels of credibility to your team which can have a dramatic effect on how buyers value your business.
The process can take anywhere from 6 to 12 months or longer, depending on market conditions, the size of your company, and the complexity of the transaction. Exited Founders absolutely help expedite the process.