About
Divya Gugnani is a serial entrepreneur, brand innovator, and investor best known for co-founding Send the Trend, an e-commerce site that offered curated fashion accessories and beauty products, which she scaled before leading it into a strategic exit. Starting her career in investment banking and private equity, she pivoted into entrepreneurship with a strong focus on consumer experience, personalization, and brand growth.
Over the years Divya has gone from founder-CEO to mentor and investor, working with brands that span retail, beauty, and technology. Her approach emphasizes creativity, purpose-driven growth, and acquisition-readiness in consumer categories.
“I sold one company because I saw how value gets created when you combine culture, curation and commerce—and now I’m passionate about guiding other founders to build companies that are not just scalable but also aligned with something bigger.”
Schedule a call with an Exitwise advisor to learn more about engaging Divya to Maximize Your Exit™
Previous Exits
Send the Trend sold to QVC
Valuation: Undisclosed
In February 2012, QVC acquired Send the Trend, the fashion and beauty personalization startup founded by Divya Gugnani. The acquisition helped QVC enhance its digital commerce and personalization capabilities while providing an exit path for Divya and her team.
Media & Education
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Hire an Exited Founder to serve as an advisor on your M&A team to enhance market credibility, open doors to more buyers, and create an industry insider’s advantage when selling your business.
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Every Exited Founder engagement is designed around your unique goals and the needs of your company. Fees can vary, but most often include either an hourly rate, a success-based fee, or a blend of both—depending on how involved your Exited Founder will be in your process.
After your initial discovery call with an Exitwise M&A advisor, you’ll get a detailed breakdown of the Exited Founder engagement options. We’ll talk through each option to make sure everything feels fair, transparent, and aligned before you decide to move forward.
Increase in Sales Price
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Success Rate
Accelerated Time to Exit
Exited Founder Benefits
This Exited Founder offers personal M&A experience and deep professional networks in their respective industries to help you Maximize Your Exit.™
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