Amanda Bradford is a founder, product leader, and growth strategist who built The League from a niche idea to a scalable, high-growth brand. She grew the app from 419 founding users in San Francisco to a company with $15M ARR, $6M EBITDA, and 300K monthly active users across 155 cities, all on just a $2.3M seed round.
Amanda’s approach combines product discipline, brand storytelling, and selective growth mechanics. She led The League through rigorous curation, community-building, and monetization optimization — ultimately attracting one of the world’s leading players in her space.
Now, Amanda advises founders who want to scale thoughtfully, build defensible positioning, and exit with impact. Her experience navigating niche product-market fit, unit economics, and acquisition integration make her a valuable ally for founders in consumer, marketplace, and community businesses.
“I built The League for people like me — ambitious, goal-driven, wanting more than just swipes. The real magic happens when you combine intention, community, and product."
Schedule a call with an Exitwise advisor to learn more about engaging Amanda to Maximize Your Exit™.
In July 2022, Match Group acquired The League, the exclusive dating app founded by Amanda Bradford. Under Amanda’s leadership, The League had achieved impressive scale (300K MAU, $15M ARR) and strong brand differentiation before the acquisition. The exit provided increased access to Match’s infrastructure, marketing engine, and distribution to accelerate The League’s next chapter.
Hire an Exited Founder to serve as an advisor on your M&A team to enhance market credibility, open doors to more buyers, and create an industry insider’s advantage when selling your business.
Every Exited Founder engagement is designed around your unique goals and the needs of your company. Fees can vary, but most often include either an hourly rate, a success-based fee, or a blend of both—depending on how involved your Exited Founder will be in your process.
After your initial discovery call with an Exitwise M&A advisor, you’ll get a detailed breakdown of the Exited Founder engagement options. We’ll talk through each option to make sure everything feels fair, transparent, and aligned before you decide to move forward.