Integration Plan for Successful Mergers - Step By Step Guide
Selling your business and merging it with a new entity requires careful planning and execution.
An essential aspect of this process is a robust integration plan—a strategic roadmap that ensures a seamless transition for both parties involved. A well-crafted integration plan is essential for aligning goals, streamlining operations, and preserving value during the merger.
Our guide will highlight the step-by-step process for creating a successful strategy.
TL;DR - Integration Plan for Successful Mergers
If you have limited time and cannot read the whole blog, here are the five crucial steps for developing an effective integration plan.
We’ll discuss each step in detail later:
Start planning right from the beginning
Put together an integration team
Conduct reverse due diligence
Develop a communication plan
Monitor and adapt the plan
These 5 steps can help you create and execute an integration plan. However, the process can be overwhelming, especially if you don't have a team of experienced professionals.
But don’t worry. At Exitwise, we help you vet, interview, and recruit M&A professionals—finance accountants, M&A attorneys, and M&A investment bankers—to streamline your integration process.
Consult with us today to get the best experts for a stress-free merger!
What is an Integration Plan?
An integration plan is a comprehensive strategy outlining the activities, resources, and initiatives needed to merge your company successfully.
It provides a clear roadmap to guide the merger. Depending on the deal, the integration plan includes the following:
KPIs and goals of the integration
Timeline of the integration
Budget for the transition
Specific actions to take
Success metrics
Importance of an Integration Plan in M&A Cases
Your goal is to achieve the intended value after an M&A deal closes.
Check out the 5 benefits of an integration plan in your M&A process:
Align Cultures: Studies show that 25% of executives agree that a lack of cultural cohesion is one reason integration fails.
An integration plan assesses your company's cultures to find common ground. This allows you to create new policies, address cultural gaps, and define a unified vision.
Streamline Operations: Depending on whether your business is looking to sell or merge with a company, the processes, teams, and systems will differ.
An integration plan outlines a straightforward approach to connecting these aspects and helps you work with the acquirer to reduce friction.
Manage Risks: You don’t want to enter a merger blind. An integration plan helps you identify potential challenges, such as cultural incompatibility and regulatory hurdles, and provide prompt solutions.
A clear merger blueprint will prevent confusion and miscommunication that may cause operational downtime or losses.
Retain Talent and Promote Employee Morale: If you are considering merging, you should know that change is necessary and inevitable.
Even so, integrations can result in uncertainty among employees, making some leave the organization. With them, they will take crucial knowledge and experience necessary for growth.
An integration plan provides a clear strategic retention plan to retain the intellectual capital even within the new entity.
Realize Synergies: Often, the key drivers behind a merger are achieving operational efficiency, saving costs through economies of scale, or growing revenue.
However, to realize these goals within the intended time frame, you need precise planning, coordination, and execution.
Roles and Responsibilities in Integration Projects
You should involve various experts to help you navigate the M&A process. Each party has its roles and involvement throughout the process.
Tip: Exitwise can help you evaluate and hire the right M&A experts to ensure the success of your merging.
That said, here are 4 key roles in an M&A integration project:
1. Integration Manager
The M&A manager, usually from the acquiring company, is involved in the integration from two weeks before an announcement to 100 days after the close.
The integration manager:
Oversees the Integration Management Office (IMO), which is responsible for the entire management and execution of the integration plan.
Assists with launching an integration team and helps everyone know their role in the transition process.
Briefs the acquired management so they understand how the integration will impact them.
Makes sure the exit criteria are met to achieve the desired outcomes.
Ensures the integration journey is exciting for employees.
Documents the handoff at the end of the transition.
2. Executive Steering Committee (ESC)
Generally, the ESC includes senior executives in the legal, finance, IT, and operations departments. Their involvement varies depending on the strategy, size, and complexity of the integration plan.
The ESC:
Include the Executive Sponsor (ES), who provides ownership of the project and understands the overall vision and strategy.
Provides overall governance to the integration plan and makes strategic business decisions.
Approves the integration strategy, the expenditure, and the overall scope of the process.
3. Functional Workstream Team Members
Usually, it consists of experts—finance, human resources, legal sales, and operations professionals—from the acquirer and your company.
This team:
Develops and executes integration plans.
Gathers due diligence and identifies data needed to build an effective plan.
4. Transaction Lead
The role comes at the end of the acquisition to ensure the execution of the deal and integration.
However, they should be engaged earlier in the process to understand the opportunities and risks involved in the agreement.
How to Develop an M&A Integration Plan
No two exit processes are the same, but most M&A integrations follow these 5 steps.
1. Start with a Clear Strategy
Clearly outline the M&A's goals and detail the steps to achieve them. Set the timelines, identify the milestones, and define key success metrics.
The best time to develop your integration strategy is before the deal is announced. This gives you enough time to identify potential risks, align cultural and operational systems, and optimize value realization.
2. Put Together an Integration Team
A seamless integration will require strong leadership and coordination to ensure everything runs smoothly from start to finish.
Pick highly skilled and dedicated individuals from both companies and clearly outline their responsibilities to allow accountability.
Note: At Exitwise, we can help you recruit and assemble industry-specific M&A experts to make your integration successful.
Schedule a consultation with us today and start your integration journey the right way.
3. Conduct Reverse Due Diligence
Successful integrations involve conducting reverse due diligence on the acquiring company.
Investigate and audit the operations of the acquisition company. Assess its financial health, including financial information, profit margins, and forecasts. Besides, assess the cultural fit of the two companies.
This information lets you make informed decisions and identify potential integration challenges.
4. Develop a Communication Plan
Clear communication eliminates uncertainty and manages everyone’s expectations during the integration.
A well-planned communication plan is essential to building trust with external stakeholders like customers and investors. Communication with management and employees from both companies is also necessary for maintaining morale and productivity.
5. Monitor and Adapt the Plan
The integration process is dynamic. You must monitor the integration plan frequently, assess progress, and make adjustments to ensure the plan stays on track and that challenges are addressed promptly.
Tools and Techniques for Managing Integration Processes
Although many integration solutions exist in the market, they are not equal.
Here is a list of M&A software to streamline your integration process:
Project Management Software: You need tools to enhance productivity and collaboration.
Popular software like DealRoom and Midaxo can help manage budgets, track progress, and identify and resolve risks.
Communication Tools: Centralized communication builds trust and ensures everyone on the integration team is on the same page.
Consider platforms like Slack and Google Meet to keep everyone informed and ensure there are timely adjustments and decision-making.
Consolidation Tools: You must combine data and automate workflows across multiple sources from both businesses.
Tools like Ataccama and Informatica allow seamless data transfer and communication between systems.
Let’s proceed to the best practices and techniques.
Here are the top 3 you can implement to set your integration on the road to success:
Establish a Strong Organizational Culture: Blend the cultures of individual companies to align the team toward a common goal.
Focus on Retaining Employees: To maintain the continuity and success of the newly formed company, you should implement clear communication to retain your employees.
Celebrate Wins: Remember to measure and celebrate success during the integration process. You can build morale and reinforce everyone's commitment to the goals.
Post-M&A Integration Essentials
What is included in the post M&A integration plan varies across deals, but typically, it should consist of the following:
Communication plan to build trust and encourage collaborations
Governance and leadership structure to define authority levels
Operations integration to ensure smooth post-merger operations
Technology and systems integration to maximize efficiency and facilitate smooth data transfer
Risk management plan to ensure you can adapt to the situation quickly for seamless progress
Milestones to ensure integration remains on track
Exitwise Helps You Hire the Best M&A Experts for Your Business
At Exitwise, we can shorten the entire process of finding the best M&A experts.
We will help you choose and hire the best experts—tax accountants, investment bankers, and M&A attorneys—from our pre-vetted pool for your industry.
We will guide you through hiring, from helping you interview these experts to negotiating their fees.
Schedule a chat with us today so we can help you find the perfect professionals for your integration process.
Frequently Asked Questions (FAQs)
Check out these answers to questions you may have about integration plans:
How Do You Align Organizational Cultures During Integration?
Here are the four steps to align organizational cultures during an integration process:
Perform a cultural assessment to understand the cultures of the companies involved
Communicate what ‘culture’ means for both businesses
Preserve the best cultural aspects of each party
Monitor the cultural integration efforts
How Are Teams Structured for M&A Integration Efforts?
Team structure varies depending on different factors, such as company size. However, here is a general structure of how integration teams should look like:
Integration Manager: Leads the whole process to meet the deal's goals.
Industry Expert: They specialize in specific domains, such as finance, and advise you during integration.
Project Managers: Oversee particular projects and ensure milestones are met on time.
What Legal Considerations Are Involved in M&A Integration?
Due to the complexities of M&A integration, you must draft several documents and meet legal obligations to close the deal with little to no implication.
Some of these legal considerations include:
Non-Disclosure Agreement: This protects the sharing of sensitive business information between the businesses involved.
Employment Laws: Consider the employment contracts involving your employees.
Intellectual Property (IP) Rights: Review the intellectual property portfolio, including copyrights, trademarks, and patents.
Conclusion
The integration process is often complex and requires planning to achieve your goals. A solid integration plan provides a roadmap for the process and increases the chances of your deal’s success.
However, you need the right team of M&A experts to guide you through it.
Partner with us at Exitwise; we will help you find and hire the best M&A professionals to execute the integration plan and successfully merge companies.
Talk to us today and actualize the exit you’ve always dreamed of.
