About Our Team

Our Team

We are a close knit team of successful entrepreneurs with multiple exits under our belts.
We understand the ups and downs of building a business and we know the sacrifices that you and your families have made to get to where you are today. If you are considering selling your business, we would consider it a true honor to help build the best possible M&A team for your business and stay by your side to help you maximize your exit.

For Founders, By Founders

Our team has over 60 years of combined experience starting, building and selling businesses.
We all are here to help our fellow business owners create the exit they deserve.

Todd Sullivan.

Todd Sullivan

CEO, Managing Partner

Todd graduated from Yale University where he was a 2-time MVP of Yale’s ice hockey team. After a year as a minor league hockey player in the San Jose Sharks and Toronto Maple Leafs organizations, Todd returned to school for his MBA at the University of Michigan where he graduated as Entrepreneur of the Year.

Todd went on to build and sell four companies over the next 25 years with offices in Boston, San Francisco, Chicago, New York and Detroit. After the sale of his last business in 2015, Todd has dedicated his time to educating his fellow founders about the M&A process and helping many of them maximize the sale of their businesses.

Today, Todd lives in Michigan with his wife and three children and enjoys tennis, golf and hockey whenever he gets a chance to play.

“I’ve been fortunate enough to have thoroughly enjoyed my entrepreneurial journey. I’ve learned what it takes to not only get the most money for your business but also how to identify the right buyer who will grow your company and allow your employees to thrive under new ownership. My team and I built Exitwise to share our insights and experience with our fellow founders and to help each of you create the exits you, your families and your employees deserve.”

Brian Dukes.

Brian Dukes

Managing Partner

Brian graduated from Michigan Technological University with a BS in Mechanical Engineering and as Captain of the Men's Basketball Team. After a four-year stint at Deloitte Consulting, Brian returned to school to get his MBA at the University of Michigan.

Brian went on to join his first startup, a Ford Motor Company Joint Venture, and cofound a technology and digital marketing services agency. Through those experiences, Brian embraced the opportunity to provide M&A education and support to his fellow business owners as they navigated their own entrepreneurial journeys.

Brian lives in Michigan with his wife, three kids and two dogs, and enjoys traveling with his family and playing golf.

"In previous M&A roles, I've managed both buy-side and sell-side transactions. My learnings can be boiled down to one point of view - to maximize the sale of your business, your number one priority should be to surround yourself with the most highly qualified, industry-specific, M&A advisors, attorneys, and investment bankers as possible."

Dominic Massad.

Dominic Massad


Dominic Massad is a Co-Founder and Chief Technology Officer at Exitwise. Dominic is responsible for overall Technology Direction & Strategy, Software Engineering, and Product Development. Prior to Exitwise, he served as Director of Software Engineering at Novation Analytics, where his work lead to an acquisition by S&P Global (IHS Markit).

Dominic has more than two decades of experience building high-performing teams, solutions, and products for leading organizations and clients. He specializes in web/software architecture, complex logic, predictive technologies, M&A technical audits and due diligence. Dominic holds a BS in Computer Science from Central Michigan University.

Dominic resides in Michigan with his wife and 3 children. In addition to launching companies and products, he is passionate about continuing to develop Exitwise's world-class tech and helping other founders. Dominic enjoys spending time with his family, working out, and playing soccer.