When marketing luxury, exclusivity constitutes the conceptual key element. This exclusivity is maintained mainly by a high price point but also by consciously limiting sales volumes and outlets. 2018 was a good year for luxury goods companies, continuing the rebound of the global luxury goods industry which started in 2017 after two relatively sluggish years. Key trends shaping the industry are a continued emphasis on manufacturer-owned retail, a more pronounced shift of sales from the established core markets in Central & Western Europe, North America, and Japan to Greater China and other emerging markets, as well as the increasing role of a fast-growing eCommerce channel.
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Christian Liaigre is an interior design and architecture studio for luxury private residences.
eLuxury is an internet company offering bedding accessories and home goods direct to consumers. Based in Evansville, Indiana, eLuxury’s primary products include a line of mattress pads manufactured at the Evansville location. eLuxury also offers handmade platform beds, cotton bed sheets, and other bedding items.
The French perfume and cosmetics brand was relaunched in 2014 by husband and wife Ramdane Touhami and Victoire de Taillac. Since then, the label has become popular for its signature fragrances and vintage-style packaging.