Hot Drinks

Rising employment levels have driven up caffeination demand across the board. At the same time, increasing discretionary spending power has fueled the appetite for indulgence among consumers as well as a desire for novel experiences, which in turn has driven premiumization and sophistication. The out-of-home market has especially benefitted from this trend as increasingly time-strapped consumers opt for the convenience of a quick boost on the go. Among younger demographics still living in shared or temporary accommodations, coffee shops have become something of a living room and office space away from home, the rent for which is paid one Americano at a time.