The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.
industries
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Consumer Products
Beauty & Personal Care
— Statista
Revenue
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sold
Curlsmith
consumer products — Beauty & Personal Care
Founded in 2017, Curlsmith’s products are aimed at women with curly and wavy hair, and includes a range of shampoos, conditioners and co-washes, created with trichologists and stylists.
Acquired by Helen of Troy
sold
Mira Beauty
consumer products — Beauty & Personal Care
Mira reaches millions of beauty shoppers weekly; counts over 100,000 products from more than 3,000 brands; and translates over 10 million product pages, authentic reviews, photos, and videos into one clear, simple, and personalized shopping experience that is retailer agnostic and transparent. Using modern machine-learning techniques, Mira provides a personalized and prescriptive end-to-end beauty browsing experience democratizing the world of beauty by translating millions of product reviews into digestible product synopses.
Acquired by FemTec Health
sold
W3ll People
consumer products — Beauty & Personal Care
W3ll People makes award-winning beauty from premium, plant-powered ingredients long before it was cool. Formulas that improve your skin’s long-term health and respect the planet.
Acquired by E.l.f. Cosmetics